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Premium mainstream beer is the one beer segment growing in 2026 – here is the data behind it and what it means
Global beer fell 2% in 2025. Heineken grew 5.3%. Asahi Super Dry grew 31%. Here’s why.
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Practical Guide: How to Build a Brand Through the UK On-Trade in 2026
Pub visits are down 7% in 2026. The brands growing know something the others don’t.
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Five Specific Opportunities in the UK On-Trade Right Now
UK pub visits are down 7%. Five specific opportunities exist inside that number for drinks producers.
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Scotch whisky: the US is losing ground, India is the growth market, and the category is premiumising by attrition
Scotch exports fell 4.3% by volume in 2025. India grew 15%. The US fell 15%. Here’s the split.
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Drinks industry week in review: Au Vodka acquired, Carlsberg upgrades guidance, and Pernod’s occasion pivot explained
Sazerac acquired Au Vodka. Carlsberg narrowed full-year guidance. Diageo’s India FSSAI ban was revoked. The week in full.
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What Sazerac’s acquisition streak tells brand and commercial teams about where the largest private spirits company sees the next decade
Sazerac tried to buy Brown-Forman and failed. What it bought instead reveals the strategy.
Monthly Intelligence Briefing
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Every edition of the Monthly Intelligence Briefing published to date is available in the Intelligence Briefing archive. Start with the May 2026 edition if you have not read it yet.
Future editions
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