Intelligence Reports
Sector analysis built to inform commercial decisions.
Each Refine Drinks report draws on primary source data and editorial analysis to give brand, strategy, and commercial teams a clear picture of where a category is heading – and what the data says to do about it.
100% primary source
Every figure is drawn from named primary sources – company filings, data releases and regulatory announcements.
Built for brand decisions
Written for the people deciding what to do with a category – brand managers, strategy directors, commercial leads, and founders.
Actionable, not descriptive
Each report maps confirmed data to specific decisions. The commercial read at the end of every report addresses exactly what the findings mean for your role and your planning.
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Category Intelligence · July 2026
The RTD Opportunity Report 2026
RTD is the only major beverage alcohol category that grew in 2025 – but the 8% CAGR of 2019–2025 has reset to 2% through 2030. This report maps where the genuine opportunity is in a maturing category: spirit-based at accessible price points, occasion ownership, the on-premise, non-alcohol RTD, and geographic gaps.
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