US Distribution
News, analysis, and commercial intelligence on the US drinks distribution landscape – RNDC’s collapse, Southern Glazer’s expansion, the new distributor tier, and what the restructure means for every brand with US volume.
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Southern Glazer’s and Teamsters reached a New York agreement: 30% wages, AI protections, five-year term
200 Southern Glazer’s New York workers ratified a five-year deal with 30% pay rises and AI automation protections.
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RNDC finds a new buyer for Kentucky: KEG 1 River City steps in after the Breakthru deal collapsed
Breakthru walked away from RNDC’s Kentucky assets. KEG 1 River City has signed the letter of intent instead.
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Southern Glazer’s is now distributing Cutwater, BeatBox, and the full AB InBev portfolio in Colorado
Southern Glazer’s has closed its Eagle Rock Colorado acquisition, taking on the full AB InBev portfolio including Cutwater…
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RNDC’s court filings reveal $400 million in unsecured debts and a collapse that began years before the bankruptcy
RNDC’s court filings reveal over $400 million in unsecured debt, and a $93 million claim from Proximo Spirits…
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A year after its territorial disposals began, RNDC has filed for bankruptcy
RNDC has filed Chapter 11 with liabilities of up to $10 billion and over 100,000 creditors. Proximo Spirits…
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Practical Guide: How to Navigate US Spirits Distribution in 2026
The US distribution environment your brand was built in no longer exists in the same form.
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What Happens When Your Distributor Stops Paying on Time, and Why It Is Becoming More Common.
The US distribution system most brands planned around in 2023 does not look the same today.
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Wilson Daniels Has Ended Its Eleven-Year RNDC Partnership. Here Is Who Is Taking Over and Where.
Wilson Daniels has ended its eleven-year RNDC relationship across 12 states, splitting between Reyes Beverage Group and Johnson…
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Southern Glazer’s Has Introduced AI Into Independent Account Servicing. Here Is What That Means for Your Brands.
Southern Glazer’s is replacing field sales with a hybrid digital model for independent accounts. But what are the…
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Southern Glazer’s Is Using AI to Redesign How It Serves Independent Customers.
Southern Glazer’s is moving certain independent accounts to a hybrid inside sales and digital model.
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Columbia Distributing Has Completed Its Acquisition of RNDC’s Oregon and Washington Operations. New Supplier Sales Begin Today.
Columbia Distributing completed its acquisition of RNDC’s wine and spirits distribution rights in Oregon and Washington on 1…
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Southern Glazer’s and the FTC Have Reached a Tentative Settlement. The Largest US Distributor’s Pricing Practices Were the Issue.
Southern Glazer’s and the FTC have filed a joint stipulation confirming a tentative settlement of the price discrimination…