Sazerac
Sazerac news, financial results, and commercial analysis.
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What Sazerac’s acquisition streak tells brand and commercial teams about where the largest private spirits company sees the next decade
Sazerac tried to buy Brown-Forman and failed. What it bought instead reveals the strategy.
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Sazerac launches Dalho soju in the US – the Korean spirit category gets its highest-profile American entry
Sazerac has launched Dalho soju in the US – its third new alcohol category entry in 2026 after…
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Sazerac’s third RTD acquisition in 18 months: Au Vodka joins BuzzBallz and Dirty Shirley in the portfolio
Sazerac has signed a binding deal to acquire Au Vodka. The Welsh RTD brand generated £82.8m in revenue…
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What two rejected deals and a CEO search mean for the brands competing with, distributing, and partnering with Brown-Forman
Brown-Forman has rejected Pernod Ricard and Sazerac in four months. Here is what that means commercially.
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Brown-Forman has rejected a second approach from Sazerac
Sazerac sent a letter directly to Brown-Forman’s Class A shareholders to revive a $15 billion bid. The board…
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Sazerac Buys Garrard County Distilling for $20 Million at Court-Ordered Auction. The 210-Acre Site Sold Below Appraisal.
Tom Collins Distilling LLC – Sazerac’s subsidiary and sole bidder – has acquired Garrard County Distilling’s 200-acre Kentucky…