Four Historic Rioja Brands Are Going to International Auction Later This Month.

IAG Auction has announced a public international auction of the brand assets of the Marqués de la Concordia group, scheduled for 27 to 29 July 2026 through IAG Auction’s online platform. The auction covers the trademarks of four historic Rioja wine brands – Federico Paternina, Lagunilla, Marqués de la Concordia, and Rioja Santiago – within the insolvency proceedings of United Wineries Estates S.A., United Wineries S.A., and Marqués de la Concordia Family of Wines S.L. The assets being auctioned are intangible only: the brands, trademarks, and associated intellectual property. No physical winery assets are included in this auction. IAG Auction was designated by the insolvency administrator to manage the sale process.