Diageo has committed $1 billion to Guinness between its fiscal 2026 and 2029, with the stated aim of doubling the brand’s production volumes. The announcement came during the Capital Markets Day held on 6 August 2026, in presentations separate from the financial results released earlier that day. CEO Dave Lewis named Guinness as one of two “strategic battlegrounds” for Diageo under his leadership – the other being RTDs.
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