Premium mainstream beer is the one beer segment growing in 2026 – here is the data behind it and what it means
Global beer fell 2% in 2025. Heineken grew 5.3%. Asahi Super Dry grew 31%. Here’s why.
Sean Clinton
Practical Guide: How to Build a Brand Through the UK On-Trade in 2026
Pub visits are down 7% in 2026. The brands growing know something the others don’t.
Five Specific Opportunities in the UK On-Trade Right Now
UK pub visits are down 7%. Five specific opportunities exist inside that number for drinks producers.
Scotch whisky: the US is losing ground, India is the growth market, and the category is premiumising by attrition
Scotch exports fell 4.3% by volume in 2025. India grew 15%. The US fell 15%. Here’s the split.
Drinks industry week in review: Au Vodka acquired, Carlsberg upgrades guidance, and Pernod’s occasion pivot explained
Sazerac acquired Au Vodka. Carlsberg narrowed full-year guidance. Diageo’s India FSSAI ban was revoked. The week in full.
What Sazerac’s acquisition streak tells brand and commercial teams about where the largest private spirits company sees the next decade
Sazerac tried to buy Brown-Forman and failed. What it bought instead reveals the strategy.
Boston Beer’s CFO is leaving in September – the third senior departure at the company in 12 months
Boston Beer has lost its CEO, CMO, and CFO in 12 months. Diego Reynoso leaves on 14 September.
FSSAI has revoked the sales ban on McDowell’s No. 1 rum and United Spirits whisky products
FSSAI revoked the McDowell’s rum ban on 17 August and the whisky ban on 20 August. One month of India regulatory action closes – partially.
Pernod Ricard’s occasion pivot for clear spirits is more strategically significant than it looks
Pernod’s head of clear spirits said the old approach was too brand-focused. The new strategy is occasions. Here is why.
EU export volumes up 21.5% for Irish whiskey over four years
Irish whiskey EU export volumes grew 21.5% over four years. Total Irish whiskey exports fell 5% in 2025.